Direct-to-Consumer Pharmaceutical Advertising: What Does the Literature (Not) Say? Health Policy Prescriptions By:John R. Graham 11.1.2005
Suppose that American politicians decided that spending on roads and highways was “unsustainable”. How could they cut those costs? (I realize that this is extremely unlikely in our pork-laden U.S. government, but bear with me. It’s just a thought experiment.)
One tactic would be to pass laws banning automobile advertising. Governments would invest in research showing how inaccurate and confusing automobile ads are. Because car manufacturers are only interested in profits, their ads simply show the benefits of cars, but never how many people are injured in car accidents, how expensive it is to operate and insure a car, how much time drivers spend in traffic jams, or how they can never find a parking space.
