Suppose that American politicians decided that spending on roads and highways was “unsustainable.” How could they cut those costs? One tactic would be to pass laws banning automobile advertising.

Governments would invest in research showing that automobile ads are inaccurate and confusing. Because car manufacturers are only interested in profits, their ads simply show the benefits of cars, but never how many people are injured in accidents, how expensive it is to operate and insure a car, how much time drivers spend in traffic jams, or how they can never find a parking space.

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