Alicia Jessop – How the Free Market is Benefitting Student Athletes Following Landmark Court Ruling

Alicia Jessop – How the Free Market is Benefitting Student Athletes Following Landmark Court Ruling


Alicia Jessop, associate professor at Pepperdine University, sports industry leader, attorney, and journalist, discusses the massive changes to college athletics that have resulted from the change in name, image, and likeness regulations earlier this year. Jessop and Evan Harris of PRI’s Young Leaders Circle discuss how college athlete compensation has changed following the Supreme Court ruling in NCAA v. Alston and changes in state law, and analyze the impact of the initial name, image, and likeness deals made by college athletes this year.

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