Edelman might have underestimated the challenge. It’s going to take a lot more than $19 million to polish California’s once-golden reputation.
It’s going to take a lot more than a $19 million advertising blitz to make people forget about California’s problems.
Governor Gavin Newsom, who is known to love “big, hairy, audacious goals,” recently hired the communications powerhouse Edelman to rehab the Golden State’s image, which, in Newsom’s telling, has been marred by right-wing conspiracy theories.
“But some look at this state and try to tear down our progress,” reads the request for proposal. “They attack our values and caricature our culture. They distort the data to diminish our accomplishments.”
The RFP makes a good point. People don’t really talk enough about Newsom’s accomplishments, but that’s more a reflection of the fact that there’s very little to say. Instead, a lot of attention is paid to California’s failing public school system, floundering economy, high cost of living, intractable homelessness, high unemployment, and housing crisis, as well as the persistent threat of drought and blackouts.
Nothing contained in this blog is to be construed as necessarily reflecting the views of the Pacific Research Institute or as an attempt to thwart or aid the passage of any legislation.
Newsom’s $19 Million Ad Campaign Can’t Polish California’s Image
Matthew Fleming
Edelman might have underestimated the challenge. It’s going to take a lot more than $19 million to polish California’s once-golden reputation.
It’s going to take a lot more than a $19 million advertising blitz to make people forget about California’s problems.
Governor Gavin Newsom, who is known to love “big, hairy, audacious goals,” recently hired the communications powerhouse Edelman to rehab the Golden State’s image, which, in Newsom’s telling, has been marred by right-wing conspiracy theories.
“But some look at this state and try to tear down our progress,” reads the request for proposal. “They attack our values and caricature our culture. They distort the data to diminish our accomplishments.”
The RFP makes a good point. People don’t really talk enough about Newsom’s accomplishments, but that’s more a reflection of the fact that there’s very little to say. Instead, a lot of attention is paid to California’s failing public school system, floundering economy, high cost of living, intractable homelessness, high unemployment, and housing crisis, as well as the persistent threat of drought and blackouts.
But hey, the weather is great!
Read the entire op-ed here.
Nothing contained in this blog is to be construed as necessarily reflecting the views of the Pacific Research Institute or as an attempt to thwart or aid the passage of any legislation.